THIS THESIS EXPLORES THE IDEA OF HYBRIDITY AND QUESTIONS WHETHER TWO FUNCTIONS CAN EXIST IN THE SAME SPACE. HENCE, THE COLLAGES LOOK AT TWO BIZZARE THINGS COMING TOGETHER AND HELPS ONE UNDERSTAND THE CONCEPT OF HYBRIDITY, LEADING TO UNDERSTANDING OF THE BENEFITS OF CREATING A HYBRID SPACE.

Caption for Image 2: SINCE THE THESIS FOCUSES ON ENSURING THE LONGEVITY OF A SHELL, IT BECAME IMPERATIVE TO FIRST CHOOSE A SUITABLE SHELL, ONE THAT MAY BECOME ABONDENED DUE TO THE FUNCTION LOSING ITS RELEVANCE AND ALSO WHICH WAS BUILT ESPECIALLY FOR A SPECIFIC FUNCTION.

Caption for Image 3: ANALYSIS OF THE ACTIVITY OF AT THE SADDAR MOBILE MARKET SINCE THE RETAIL EXPERIENCE OF BUYING MOBILE PHONES WAS THE “NEW FUNCTION” THAT WAS BEING INTRODUCED IN THE CINEMA TO CREATE A HYBRID SPACE, IT BECAME IMPORTANT TO ANALYSE THE ACTIVITY OF BUYING MOBILE PHONES, SPECIFICALLY IN THE CONTEXT OF THE SADDAR MOBILE MARKET SINCE THAT WAS THE EMERGING MARKET IN THE CONTEXT OF THE SHELL. A PROGRAMATIC ANALYSIS WAS CONDUCTED IN TERMS OF THE TIMES OF THE DAY THE MARKET FUNCTIONED AND THE ACT OF PURCHASING OF A PHONE WAS CLOSELY STUDIED

THE PROGRAM BECAME A HYBRID OF THE CINEMA, THE RETAIL EXPERIENCE AND CONTENT CREATION. THE DESIGN STRATEGY ADOPTED WAS OF THE DESIGN ELEMENTS AND PHYSICAL CHARACTERISTICS OF THE CINEMA INFORMING THE RETAIL EXPERIENCE AND VICE VERSA. IN THE IMAGE THE MAJOR AND MINOR ADJAGACENCY OF EACH OF THE FUNCTIONS IS HIGHLIGHTED ALONG WITH MIND MAPS SHOWING HOW THE PROGRAM WAS DERIVED FROM THE DIFFERENT FORMS OF CONTENT VIEWING, CONTENT CREATION AND THE RETAIL EXPERIENCE.

AS BUILT ZONING OF GROUND FLOOR, FIRST FLOOR AND SECOND FLOOR SKETCHES OF THE EXISITING INTERIOR OF THE SHELL

CONCEPTUAL SKETCHES OF HOW THE DESIGN ELEMENTS OF THE CINEMA WILL BECOME THE DESIGN OF THE RETAIL EXPERIENCE AND CONTENT CREATION PODS AND VICE VERSA CONCEPTUAL SKETCHES OF THE PHONE FEATURES PEOPLE LOOK AT WHEN PURCHASING A PHONE AS UNDERSTOOD FROM THE ANALYSIS OF THE SADDAR MOBILE MARKET; AND HOW THEY WILL ACT AS “TRANSITION SPACES” BETWEEN DIFFERENT BRANDS SUCH AS MOVING FROM A BRAND WITH LOW BATTERY LIFE TO ONE WITH HIGH BATTERY LIFE ETC. IN THE RETAIL EXPERIENCE

GROUND FLOOR PLAN INCLUDES THE LOBBY, BOX OFFICE ACTING AS THE POINT OF SALES, WAITING AND COLLABORATION AREA, CONCESSION STANDS, RETAIL EXPERIENCE AND 360 DEGREE PROJECTION OF TRAILERS OF FILMS THAT ARE SHOWN IN THE CINEMA WHEN THE RETAIL EXPERIENCE SHUTS DOWN FOR THE DAY.

VIEW AND CONCEPTUAL SKETCH OF THE BOX OFFICE IN THE LOBBY FROM THE ENTRANCE THE BOX OFFICE ACTS AS THE POINT OF SALES WHERE THE CUSTOMERS PURCHASE THE MOBILE PHONES FROM, CREATING THE HYBRID OF HOW THE DESIGN ELEMENTS OF THE CINEMA ARE AIDING THE FUNCTION OF THE RETAIL EXPERIENCE. IN A SIMILAR MANNER SCREENS DISPLAY ADVERTISMENTS INSTEAD OF POSTERS OF MOVIES ON EITHER SIDE OF THE BOX OFFICE. THE ADVERTISMENT OF CLASSIC PAKISTANI FILMS ABOVE TOUCH SCREENS TO REGISTER TO RENT THE CONTENT CREATION PODS IS ANOTHER FORM OF HYBRIDITY USING THE DESIGN ELEMENTS OF THE CINEMA TO AID THE RETAIL EXPERIENCE AND VICE VERSA.

(TOP TO BOTTOM) VIEW 1: THE DOORS OF THE CINEMA LEADING TOWARDS THE RETAIL EXPERIENCE AND THE BOX OFFICE ACTING AS THE POINT OF SALES TO PURCHASE MOBILE PHONES ETC. VIEW 2: THE JUKE BOXES HAVE TOUCH SCREENS EMBEDDED ON THE IN THE WAITING AREA AND ALLOW USERS TO PLAY TRENDING GAMES ON MOBILE PHONES SUCH AS CANDY CRUSH. VIEW 3: CONCESSIONS STANDS THAT OPEN WITH THE HELP OF A QR CODE ON “CAPRI 2.0’S” APPLICATION CREATING THE HYBRID OF THE PHYSICAL CHARACTERISTICS OF THE MOBILE PHONES AIDING THE FUNCTION OF THE CINEMA.

ISOMETRIC OF THE RETAIL EXPERIENCE ON THE GROUND FLOOR, THE CONTENT CREATION PODS ON THE FIRST FLOOR AND THE CINEMA SEATING ON THE BALCONY ON THE SECOND FLOOR. THE DISPLAY AND CIRCULATION FOR THE RETAIL EXPERIENCE IS CREATED ON THE STEPS OF THE CINEMA, CREATING A HYBRID OF THE TWO AND USING THE PHYSICAL CHARACTERISTICS OF THE CINEMA TO INFORM THE RETAIL EXPERIENCE IN THE VIEW IT CAN BE SEEN HOW THE FROSTED GLASS ON THE FAÇADE OF THE DANCE PODS SHOWS SILLOUHETTES OF PEOPLE DANCING IN THE CONTENT CREATION PODS ON THE FIRST FLOOR WHEN VIEWED FROM THE GROUND FLOOR.

VIEWS, CONCEPTUAL SKETCHES AND FURNITURE SELECTION OF THE RETAIL EXPERIENCE

SECTION A-A AND SECTION B-B CUTTING THROUGH THE GROUND FLOOR, FIRST FLOOR AND SECOND FLOOR

FIRST FLOOR PLAN AND SECOND FLOOR PLAN

VIEWS OF THE CONTENT CREATION PODS ON THE FIRST FLOOR

GROUND FLOOR RCP AND LIGHTING SELECTION