App design and Digital and traditional marketing
Aim: An online learning app to make basic education and essential life skills accessible for female house help in order to overcome the daily struggles that stems from illiteracy. Literacy rate in Pakistan is 58%, this implies that more than half of the country is not educated. The female literacy however, is more worse compared to that of males due to overarching patriarchal culture and challenging conditions. The surveys show that 7 out of 10 female house helps cannot write while 6 out of 10 cannot read. My design solution revolves around basic education and essential life-skills that can be made accessible to female domestic staff through a smartphone app. 60% of female domestic staff has access to smart phones, however these smartphones are only used for the purpose of socializing and browsing on social media. The curriculum of this prototype will focus on basic English and Math; specifically targeting those who are illiterate or on the lower spectrum of literacy chart. Gradually we will introduce other subjects as well.
Safa Fatima Deenar
Communication Design
App design and Digital and traditional marketing
Aim: An online learning app to make basic education and essential life skills accessible for female house help in order to overcome the daily struggles that stems from illiteracy. Literacy rate in Pakistan is 58%, this implies that more than half of the country is not educated. The female literacy however, is more worse compared to that of males due to overarching patriarchal culture and challenging conditions. The surveys show that 7 out of 10 female house helps cannot write while 6 out of 10 cannot read. My design solution revolves around basic education and essential life-skills that can be made accessible to female domestic staff through a smartphone app. 60% of female domestic staff has access to smart phones, however these smartphones are only used for the purpose of socializing and browsing on social media. The curriculum of this prototype will focus on basic English and Math; specifically targeting those who are illiterate or on the lower spectrum of literacy chart. Gradually we will introduce other subjects as well.
Mockup of Parho Barho App
Traditional marketing posters and flyers (1)
Mockup of google play
Traditional marketing posters and flyers (2)
Traditional marketing posters and flyers (3)
Traditional marketing posters and flyers (4)
Instagram Feed for Parho Barho
