Hair Me Now (A film by Javeria Imran)
In a world that demands perfection as the only acceptable version of beauty, women feel the constant need to keep up with the trends to be accepted by society.
'Hair Me Now' is a social narrative that shows the dark side of the psychological effect of media and trends on women at 3 different stages. The conflict created makes them internalize the perceptions of others. Breaking free from this barrier not only helps them see their hair for what it is but shows them that beauty lies outside people's perceptions once they accept themselves for who they are.
Javeria Imran
Communication Design
Hair Me Now (A film by Javeria Imran)
In a world that demands perfection as the only acceptable version of beauty, women feel the constant need to keep up with the trends to be accepted by society.
'Hair Me Now' is a social narrative that shows the dark side of the psychological effect of media and trends on women at 3 different stages. The conflict created makes them internalize the perceptions of others. Breaking free from this barrier not only helps them see their hair for what it is but shows them that beauty lies outside people's perceptions once they accept themselves for who they are.
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Link for short film - Hair me out
This shot shows that once you take control of how you see yourself, not only do you breakfree from the mindset shaping your perceptions but also see yourself for who you really are. The beauty that can only be seen once you accept yourself the way you are regardless of the trends forcing you to think differently.
A still from the film depicting mime concept, a representation of how you start doing whatever media portrays to you or start internalising labels which leaves you with inner conflict as to who you really are. Just like the mime , you lose your own voice and are only pleasing people.
Looking at themselves through the eyes of society. Mirror being your true reflection turns into whatever society thinks of you.
How the media plays a huge role in framing the perspective of straight hair being the epitome of beauty and kids being highly influenced by it which later causes problems growing up and accepting their textured hair.
Living up to society's expectations. You give in to trends for social gratification and allow the trends to consume you
